# Our journey Our founder, Shugo, embarked on his journey with his co-founder in January 2021, driven by a question: How can users uniquely express their onchain identity?

This led to the creation of [Phi Land](https://philand.xyz/), a casual metaverse that visualizes onchain activities on ENS in a visually captivating format designed by [eBoy](https://www.eboy.com/), a world-class pixel artist and also co-founder of [Nouns DAO](https://nouns.wtf/). As you know, Phi Land allows users to claim adorable NFTs based on their onchain transactions, and build their [#philand🏝](https://twitter.com/search?q=%23philand\&src=hashtag_click) to showcase their identity. Over the last year, Phi Land has gained significant traction: * Over 4.1 million Phi NFTs were minted. * Engaged more than 296k+ unique users (including over 163k+ unique wallets). * Collaborated with 65+ protocols Our team is pleased to see many people sharing their [#philand🏝](https://twitter.com/search?q=%23philand\&src=hashtag_click) on the timeline. The goal was to visualize onchain transaction data uniquely. In this vision, users would utilize PhiLand as their onchain profile, creating a seamless connection between their digital identity and blockchain interactions. This approach not only personalizes the blockchain experience but also integrates it into a broader social context, bridging the gap between transactional data and personal expression. While PhiLand has successfully achieved its initial goals, we're eager to expand and enhance your experience even further!