Phi Board

The Problem

The Web3 creator economy faces several structural issues:

  • Short-term speculation dominates: Social tokens often generate only temporary hype, then fade away.

  • Unfair initial distribution: Bots and arbitrage traders capture early gains, leaving real fans at a disadvantage.

  • Idle ETH in liquidity pools: ETH locked in pools remains unused, generating no additional value.

Our Perspective

At PHI, we embrace Speculation as Entertainment as a core philosophy.

  • Attention itself is recognized as value.

  • Early support is celebrated as a form of patronage.

Speculation is not a flaw to eliminate—it’s infrastructure for the creator economy when designed correctly.

Why Extend Phi Board into “Content Coins”

The existing Phi Board already serves as an expression of on-chain identity. It visually represents who you are on-chain—your ENS, your NFTs, your DeFi activities—turning them into identity-driven art.

But until now, Boards were static content to look at, not to participate in. By turning Boards into tokenized content coins, PHI enables:

  • Fans and community members to participate economically, not just visually.

  • Creators and communities to gain not only self-expression but also sustainable revenue streams.

  • Tokens that embed both storytelling and financial backing, transforming content itself into an economic ecosystem.

Three Core Mechanisms

  1. Board Tokens with Social Context

    • Creators/community issue Board Tokens backed by verifiable on-chain achievements.

    • Each token includes EAS attestations, transparently showing who created what, and why.

  2. Fair Launch with Uniswap v4 Hooks

    • Initial 30-minute launch period with fixed pricing.

    • Distribution can be open to all, or restricted to specific on-chain achievers or PHI token holders.

  3. Yield-Generating ETH (PhiEth)

    • ETH paid for tokens is wrapped 1:1 into custom ETH (PhiEth).

    • PhiEth is deposited into protocols like Aave or Morpho to earn yield.

    • Creators receive sustainable revenue without selling their own tokens.

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